BABA's Fliggy Clinches Tour Product Collaboration with Heytea |
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According to Chinese media reports, Fliggy, a subsidiary of BABA-SW (09988.HK), announced today (26 Apr) that it has cooperated with Heytea and the China Tea Marketing Association to launch a Tea-themed Tour.
The Tour's destination would be Anxi, Fujian, and include tea plantation visits, tea plucking and tea-making experiences, and new tea tasting. This is the first time that a new tea beverage brand and a travel platform have collaborated on a tour product.
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